Content Writing · Exclusively for Med Spas
While you're in the treatment room,
we're filling it.
Your med spa, consistently visible online. Without you writing a single word. Blogs, captions, newsletters, and Google Business posts, delivered on time every month.
The Reality
You didn't open a med spa
to become a content creator.
You got into this industry to make people feel confident. Not to spend Sunday nights writing Instagram captions. But here's the thing: a quiet social feed and an empty blog aren't just missed opportunities. They're a signal to potential clients that nothing is happening at your practice. Consistent content is how you stay visible, stay credible, and stay top-of-mind between appointments. It just doesn't have to be your job.
What's Included
Every content type your med spa needs,
handled entirely for you.
Vellum works exclusively with med spas. No restaurants, no law firms, no e-commerce brands. That focus means every piece of content we write is crafted for your industry, your treatments, and your clientele. Not adapted from somewhere else.
Clients searching "lip filler [city]" are already sold. They just need to find you. Blog posts get you there and keep you there.
The caption that makes someone tag their friend. Written in your voice, for your treatments, not pulled from a generic content bank. Bloom and Flourish plans include scheduling via Buffer.
Your existing clients are your easiest revenue. Newsletters bring them back before they go looking somewhere else.
Weekly posts keep Google and local searchers seeing your practice as active and worth ranking. An idle GBP quietly hurts your position.
How It Works
No briefs. No drafts from you.
No Sunday night writing sessions.
Most agencies need constant direction. Vellum doesn't. Here's why: we only work with med spas, which means the industry knowledge is already built in. You don't brief us on what Botox is or how to write about microneedling. You fill out one onboarding form, and then we handle everything.
Your brand voice, services, tone preferences, and goals. Takes about 10 minutes. That's the full extent of the work on your end before content starts arriving.
Your monthly content calendar is built, written, and quality-checked. Delivered on schedule, every month. No check-ins required, no status updates to chase.
Read through, request any changes, and approve. Bloom and Flourish plans include social scheduling via Buffer, so content can go live automatically once you've approved it.
Month after month. No gaps, no quiet stretches, no last-minute scrambling. Your content calendar runs whether you're in back-to-back appointments or on vacation.
Plans
Three plans. No surprises.
Month-to-month, always.
All plans are month-to-month. Upgrade, downgrade, or cancel anytime.
Stop going quiet online. For med spas ready to show up consistently, without the writing, the stress, or a heavy investment.
A full content presence that runs without you. You approve once, it posts on schedule, and you stay in the treatment room.
Your content, done in 48 hours, always right. For owners who want a real partner, not a vendor who delivers a batch and disappears.
Questions
What med spa owners
actually want to know.
Do I need to write briefs or give direction?
No. After a short onboarding form covering your brand, treatments, tone, and goals, we take over. You review and approve what's delivered. That's it. No briefs, no writing, no check-in calls unless you want them. That's the whole point of working with an agency that only works with med spas.
Is the content actually written for med spas, or just adjusted?
Written specifically for med spas. We don't take general marketing content and swap in your treatment names. Vellum works exclusively in the aesthetics industry, so the knowledge of your treatments, your client psychology, and the compliance nuances of how to write about cosmetic procedures is already built into everything we produce. You'll notice the difference.
What platforms do you write for?
Depending on your plan: Instagram, Facebook, TikTok, email newsletters, and Google Business Profile. Bloom and Flourish include social scheduling via Buffer, so content posts automatically on the schedule we build for you. No logging in, no manual posting required.
How quickly will I see results?
Social content and newsletters tend to produce engagement relatively quickly. Within the first month you'll usually see more consistent interaction. Blog content takes longer; Google indexes new posts within a few weeks, but ranking improvements from consistent blogging compound over 3 to 6 months. We write content for both timelines: quick visibility wins and long-term organic growth.
Are there long-term contracts?
No. All plans are month-to-month. Cancel anytime. Consistency is what makes content work, and the clients who see the biggest results are the ones who stick with it. But we'd rather earn that with the quality of the work than hold you to a contract you resent.
What's the revision policy?
Seedling includes 1 round of revisions per piece. Bloom includes 2 rounds. Flourish is unlimited. If something isn't right, we fix it, full stop. We'd rather get it right than have you publishing content you're not fully happy with.
Also From Vellum
Great content is more powerful
when people can actually find it.
Pair Content Writing with Vellum's Local SEO service and everything compounds. Your blog posts support your rankings, your Google Business posts keep your profile active, and your practice becomes visible both to people already searching and those discovering you for the first time.
See Local SEO Plans →