Local SEO · Exclusively for Med Spas
Someone in your market is searching
for a med spa right now.
The top 3 Google results take 80% of the calls. If your med spa isn't ranking there, that revenue is going to a competitor. Vellum closes that gap. No ad spend, no long-term commitment, no guessing.
The Reality
Your Google ranking
isn't a vanity metric.
It's your phone ringing.
Most med spa owners know they should rank higher on Google. What they don't always see is the direct line between ranking position and booked appointments. When someone searches "med spa near me," they're not browsing. They're ready to book. The only question is whether they find you or the practice down the street.
Local SEO isn't about gaming an algorithm. It's about giving Google every reason to trust your business, then getting out of the way while it sends you clients.
of all local search clicks go to the top 3 Google results. Position 4 and below share what's left.
of all Google searches have local intent. People looking for services near them, not general information.
in ad spend required. Organic rankings compound over time. You're building an asset, not renting one.
What We Do
Everything Google needs to see
to rank your med spa higher.
Most local SEO problems aren't mysterious. They're fixable. Vellum works through the five areas that move rankings for med spas and reports on every one of them, clearly, every month.
Your GBP is the single biggest lever for local rankings, and most med spas have it half-built. We fix what is holding you back and activate what Google actually rewards.
Around 50 directories all telling Google the same thing: your business is real, local, and established. That consistency is what pushes you up the map.
The difference between ranking 1st and 7th is often just whether your page matches what your clients actually type. We make sure yours does.
Reviews are both a ranking factor and a conversion tool. We build a system that generates them consistently, without you having to remember to ask after every appointment.
You can't close a gap you can't see. We track the top 3 competitors in your market every month, looking at their keyword positions, GBP activity, and what they're doing that's working. So we always know exactly what you're up against.
Every month you see exactly where your rankings moved and what drove it. No dashboards to decode, just a clear video walkthrough of what's working.
How It Works
90 to 120 days to measurable
ranking movement.
We run a full ranking audit covering GBP health, citation gaps, keyword positions, and competitor map, then build a sprint plan around what will move your rankings fastest.
GBP cleanup, citation submissions, keyword optimization, and weekly posting. All of it happening in the background while you focus on your clients.
Google registers the changes over 60 to 120 days. You see it in the monthly report. Each sprint compounds on the last. Visibility that builds instead of resets.
Higher rankings mean more people finding your med spa when they're ready to book. That's the outcome everything else is working toward.
Early signals show up first: Google Business Profile visibility and small keyword shifts usually register within the first few weeks, and you will see those in your monthly report. Meaningful ranking movement, the kind that changes how many people find you, typically lands in months three and four. That is why we recommend giving it a minimum of 90 to 120 days. Anyone promising top three in a few weeks is guessing.
Plans
Two plans. Clear pricing.
Month to month, always.
Both plans have a one-time $997 onboarding fee covering your initial audit, Google Business Profile buildout, and keyword research. Every plan is month to month with no contract. For verifiable, notable results, plan on staying the course a minimum of 90 to 120 days.
Move from invisible to top 3. The full foundation that gets your practice in front of local clients who are already ready to book.
Own your market. For practices in competitive cities or across multiple locations, every ranking signal tracked down and maximized.
Questions
What med spa owners
actually want to know.
How long does Local SEO take to show results?
Sooner than most people expect, honestly. Early signals show up first: Google Business Profile visibility and small keyword shifts usually register within the first few weeks, and you will see those in your monthly report. Meaningful ranking movement, the kind that changes how many people find you, typically lands in months three and four. That is why we recommend giving it a minimum of 90 to 120 days. Anyone promising top three in a few weeks is guessing.
Do you run paid ads as part of this?
No. Every result Vellum delivers is 100% organic. We focus on Google Business Profile optimization, website keywords, citations, and reviews. Visibility that builds on itself month over month without ongoing ad spend. We don't manage Google Ads or any paid campaigns. That's a deliberate choice, not a gap in what we offer.
What is Google Business Profile optimization, exactly?
Your Google Business Profile is the listing that shows up in Google Maps and the local pack, those top results when someone searches "med spa near me." Optimization means ensuring every field is accurate and complete, your categories match your actual services, your photos are strong and recent, and you're posting regularly. An unoptimized GBP is one of the most common reasons established med spas don't rank. It's also one of the fastest things to fix.
What are citations and why do they matter?
Citations are mentions of your business name, address, and phone number across directories like Yelp, Healthgrades, Bing Places, and roughly 50 others. Google uses consistency across these listings as a trust signal: it's one of the ways the algorithm confirms your business is legitimate and operating at the address listed. Inconsistent or missing citations are a quiet ranking suppressor that most med spas never notice until someone points it out.
Are there long-term contracts?
No. Every plan is month to month and you can cancel anytime. We recommend staying at least 90 to 120 days, because that is roughly how long Google takes to register the work, and we would rather tell you that upfront than promise results sooner. If the rankings are not moving after that window, you should be free to go, and we would tell you the same thing.
What does the monthly report actually show me?
Every month you get a ranking report showing exactly where your keywords moved across your city, how your Google Business Profile performed, and what your top competitors did. No dashboards to decode.