Local SEO · Exclusively for Med Spas
Someone in your market is searching
for a med spa right now.
The top 3 Google results take 80% of the calls. If your med spa isn't ranking there, that revenue is going to a competitor. Vellum closes that gap. No ad spend, no long-term commitment, no guessing.
The Reality
Your Google ranking
isn't a vanity metric.
It's your phone ringing.
Most med spa owners know they should rank higher on Google. What they don't always see is the direct line between ranking position and booked appointments. When someone searches "med spa near me," they're not browsing. They're ready to book. The only question is whether they find you or the practice down the street.
Local SEO isn't about gaming an algorithm. It's about giving Google every reason to trust your business, then getting out of the way while it sends you clients.
of all local search clicks go to the top 3 Google results. Position 4 and below share what's left.
of all Google searches have local intent. People looking for services near them, not general information.
in ad spend required. Organic rankings compound over time. You're building an asset, not renting one.
What We Do
Everything Google needs to see
to rank your med spa higher.
Most local SEO problems aren't mysterious. They're fixable. Vellum works through the five areas that move rankings for med spas and reports on every one of them, clearly, every month.
Your GBP is the single biggest lever for local rankings, and most med spas have it half-built. We fix what is holding you back and activate what Google actually rewards.
Around 50 directories all telling Google the same thing: your business is real, local, and established. That consistency is what pushes you up the map.
The difference between ranking 1st and 7th is often just whether your page matches what your clients actually type. We make sure yours does.
Reviews are both a ranking factor and a conversion tool. We build a system that generates them consistently, without you having to remember to ask after every appointment.
You can't close a gap you can't see. We track the top 3 competitors in your market every month, looking at their keyword positions, GBP activity, and what they're doing that's working. So we always know exactly what you're up against.
Every month you see exactly where your rankings moved and what drove it. No dashboards to decode, just a clear video walkthrough of what's working.
How It Works
90 days to measurable
ranking movement.
We run a full ranking audit covering GBP health, citation gaps, keyword positions, and competitor map, then build a sprint plan around what will move your rankings fastest.
GBP cleanup, citation submissions, keyword optimization, and weekly posting. All of it happening in the background while you focus on your clients.
Google registers the changes over 60 to 90 days. You see it in the monthly report. Each sprint compounds on the last. Visibility that builds instead of resets.
Higher rankings mean more people finding your med spa when they're ready to book. That's the outcome everything else is working toward.
You'll see your first movement within 2 to 4 weeks. That's when GBP changes register and early keyword shifts start showing up in your report. The 90-day sprint is when everything compounds: Google has fully indexed the work, citations are live across directories, and rankings start climbing in a way that sticks. We work in sprints because that's the window Google actually responds to. It also gives you a clear milestone to measure against, not an open-ended "just wait and see."
Plans
Two plans. No surprises.
Month-to-month, always.
All plans include a one-time onboarding fee covering your initial audit, GBP cleanup, and keyword research. Ask about onboarding during your free call.
Move from invisible to top 3. The full foundation that gets your practice in front of local clients who are already ready to book.
Own your market. For practices in competitive cities or across multiple locations, every ranking signal tracked down and maximized.
Questions
What med spa owners
actually want to know.
How long does Local SEO take to show results?
Sooner than most people expect, honestly. Most clients see their first movement within 2 to 4 weeks. GBP visibility picks up, keyword positions start shifting, and your first monthly report has real numbers in it from day one. The bigger gains come over a 90-day sprint as Google fully registers everything we've built. Think of it in two phases: early wins that show the work is landing, and compounding results that turn those wins into consistent call volume. The 90 days is when it compounds, not when it starts.
Do you run paid ads as part of this?
No. Every result Vellum delivers is 100% organic. We focus on Google Business Profile optimization, website keywords, citations, and reviews. Visibility that builds on itself month over month without ongoing ad spend. We don't manage Google Ads or any paid campaigns. That's a deliberate choice, not a gap in what we offer.
What is Google Business Profile optimization, exactly?
Your Google Business Profile is the listing that shows up in Google Maps and the local pack, those top results when someone searches "med spa near me." Optimization means ensuring every field is accurate and complete, your categories match your actual services, your photos are strong and recent, and you're posting regularly. An unoptimized GBP is one of the most common reasons established med spas don't rank. It's also one of the fastest things to fix.
What are citations and why do they matter?
Citations are mentions of your business name, address, and phone number across directories like Yelp, Healthgrades, Bing Places, and roughly 50 others. Google uses consistency across these listings as a trust signal: it's one of the ways the algorithm confirms your business is legitimate and operating at the address listed. Inconsistent or missing citations are a quiet ranking suppressor that most med spas never notice until someone points it out.
Are there long-term contracts?
No. Both plans are month-to-month. Cancel anytime. Local SEO works best with 90 days of runway, but you're never locked in. We stay because the results are there. If the rankings aren't moving after a fair amount of time, you should be free to leave, and we'd tell you the same thing.
What does the monthly report actually show me?
Every month you get a ranking report showing exactly where your keywords moved, how your Google Business Profile performed, and what your top competitors did. Plus a Loom video walkthrough. No jargon, no dashboards full of numbers that don't mean anything. Just what changed, what we did, and what's coming in the next sprint. You always know where you stand.
Also From Vellum
Rankings bring them to your site.
Content makes them stay.
Pair Local SEO with Vellum's Content Writing service and your visibility compounds. Blog posts and service pages become SEO assets, and your social feed stays active while your Google rankings climb. Both services. One agency that only works with med spas.
See Content Writing Plans →